OUR TEAM
We are a small team of marketing innovators that come from varied backgrounds across the sports industry. Our combined experience spans agencies, shoe companies, brands, networks, as well as professional and collegiate sports teams. We’ve touched every corner of the sports marketing world and utilize this well-rounded viewpoint to ensure that our clients’ best interests are always the top priority.
Jacquelyn Dahl
SPORTS MARKETING | Founder & CEO, Marketing Agent
Jacquelyn Dahl is the Founder and CEO of 1UP Sports Marketing and is a force in the sports marketing world. Previously heading up athlete marketing at a top sports agency, with a varied background including stops at Fox Sports, the Houston Astros, and the San Diego Padres, she has gained experience touching nearly every corner of the sports industry. She utilizes her past experience in social media and her marketing expertise to craft and negotiate unique and impactful partnerships for athletes and brands. With a heavy focus on brand strategy, athlete identity and creating compelling content, Jacquelyn aims to take athlete marketing to a new level.
CAROLINE POTTER
SPORTS MARKETING | Director of Marketing Operations, Marketing Agent
Samantha Parks
EXPERIENCES | President
Samantha Parks is the President of 1UP Experiences. She has spent the last 4 years consulting on large sporting events like Formula 1, Super Bowl, Paris Olympics 2024, Chicago NASCAR Street Race and producing events like the Jordan Palmer QB Summit Tour, the Sports Illustrated 60th Anniversary cover shoot, the Alex Morgan Foundation Celebration of Confidence and the celebrity RX3 Tournament. Prior to her current role, she spent 8 years with adidas as the Event Marketing Manager overseeing Football, Baseball, Volleyball, Tennis, Lacrosse and NHL events.
With an expertise in attention to detail, her style is authentic, impactful and focuses on driving a real association between a brand and their clients. Her ability to be organized and efficient in high stress situations is unmatched and makes her an expert at project management of all shapes and sizes
