OUR TEAM

We are a small team of marketing innovators that come from varied backgrounds across the sports industry. Our combined experience spans agencies, shoe companies, brands, networks, as well as professional and collegiate sports teams. We’ve touched every corner of the sports marketing world and utilize this well-rounded viewpoint to ensure that our clients’ best interests are always the top priority.

Jacquelyn Dahl

SPORTS MARKETING | Founder & CEO, Marketing Agent

Jacquelyn Dahl is the Founder and CEO of 1UP Sports Marketing and is a force in the sports marketing world. Previously heading up athlete marketing at a top sports agency, with a varied background including stops at Fox Sports, the Houston Astros, and the San Diego Padres, she has gained experience touching nearly every corner of the sports industry. She utilizes her past experience in social media and her marketing expertise to craft and negotiate unique and impactful partnerships for athletes and brands. With a heavy focus on brand strategy, athlete identity and creating compelling content, Jacquelyn aims to take athlete marketing to a new level.

CAROLINE POTTER

SPORTS MARKETING | Director of Marketing Operations, Marketing Agent

Caroline Potter is the Director of Marketing Operations for 1UP Sports Marketing, where she also serves as a marketing agent for athletes and top talent. A well-rounded creative at her core, she has an eye for design and is a skilled content strategist for athletes, influencers, and brands. She utilizes this expertise to craft, negotiate, and execute on creative partnerships for clients and also oversees all marketing operations for 1UP. Caroline previously served as Director of Brand and Marketing Strategies at a top sports agency leading all creative efforts for the firm and its prestigious roster of NFL clients. Prior to that, she helped lead a team of creatives for Clemson Football, organizing recruiting processes and playing a role in the content creation that positioned the team as one of the most innovative college sports teams in the digital space.

Samantha Parks

EXPERIENCES | President

Samantha Parks is the President of 1Up Experiences. She spent the last 8 years with adidas as the Event Marketing Manager overseeing Football, Baseball, Volleyball, Tennis, Lacrosse and NHL events. With a heavy emphasis on grassroots, her style is authentic, impactful and focuses on driving a real association between a brand and their clients. Her ability to be organized and efficient in high stress situations is unmatched and makes her an expert at project management of all shapes and sizes. She professionally manages experiential events, concierge services and special projects for clients in all aspects of sports and business; from corporate consumers to A-List celebrities and All-Star athletes.

Our Creators

Our network of creators is at the root of every project we produce. With specialties in storytelling, commercial production, event coverage and social media content, we have the ability to create all potential project deliverables in-house.

David Kushner

Preston Smith

Billy Quach

“Let It Fly”